Continuing Education for Marketing Professionals

Continuing Education Courses and Job Opportunities in Marketing

An education in marketing will allow professionals to grown their business or to find employment within the corporate world. Classes in marketing can be found at a variety of locations, including colleges, universities, and adult education centers. Many different marketing programs are also offered online, which provides a convenient and flexible learning environment for students.

Typical Marketing Courses

Marketing courses are generally offered by colleges, universities, and adult education centers. Courses in marketing are designed to teach business owners and other professionals techniques to assist them within their organization. These classes can be a generalized overview of marketing functions or they can be specialized to discuss marketing within a certain type of business.

Associate’s Degree in Marketing

Individuals that are interested in pursuing a career in marketing but do not have any education in the field may wish to obtain an Associate’s degree in marketing. Students pursuing this type of degree will gain a basic knowledge of marketing principles and how marketing functions within the business world. Students in this type of program will learn a variety of skills, including:

  • Consumer behavior
  • Accounting
  • Organizational behavior
  • Business law
  • Global marketing
  • Business communications
  • Professional selling strategies
  • Economics
  • Internet marketing

Bachelor’s Degree in Marketing

A Bachelor’s degree in marketing will allow students to find employment in the business world as a fully prepared marketer. Students enrolled in these programs gain a more in-depth knowledge of marketing principles than Associate level students, and they will also gain understanding of target markets, pricing strategies, and market research.

Master’s Degree in Marketing

The most common and desirable type of Master’s degree in Marketing is the Master’s of Business Administration (MBA) with a marketing concentration. This degree will prepare students to excel to executive level positions at the top of the corporate ladder.

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