Marketing Management Degree Job Opportunities

Find Career and Employment Opportunities in Marketing Management

Marketing management degrees are highly reputable paths of study. By pursuing a degree in marketing management, a student will be prepared to find a career as a marketing manager, sales promotions manager, marketing research analyst, or a number of other job opportunities.

Marketing Management Degree Programs

Students can complete a marketing management degree by pursuing an associate’s degree at a community college or technical college. Colleges and universities may also offer marketing management degree programs at the bachelor’s or master’s degree levels. Students will be required to complete a number of business-related courses, including, but not limited to:

  • Sales and marketing
  • Business practices
  • Practical accounting
  • Financial accounting
  • Retail principles
  • Advertising
  • Business principles
  • English composition
  • Public speaking

Some possible careers that an individual will be eligible for once completing this degree include marketing managers, sales promotions managers, and marketing research analysts.

Marketing Manager Job Opportunities for Marketing Management Degree Graduates

Marketing managers develop marketing campaigns and strategies for business or organization. They may supervise marketers to work on market research or product development strategies. Research, surveys, advertising campaigns, and marketing promotions are the most popular strategies used by international marketing managers. Marketing managers initiate market research studies and analyze their findings. They may also use sales forecasting and strategic planning to ensure the profitability of products, services, or lines. These professionals may also benefit from having an understanding of foreign languages and cultures in order to be successful at doing business abroad. According to the U.S. Bureau of Labor Statistics, the median annual salary for marketing managers in 2009 was $110,030

Sales Promotion Manager Job Opportunities for Marketing Management Degree Graduates

A sales promotion manager is responsible for optimizing the position of a product or service within the market place. This can be done by creating specific and direction promotional and marketing campaigns. These campaigns will require advertisement in media outlets with deals and specials to attract potential customers. Sales managers prepare budgets and approve expenditures. They also direct and coordinate activities involving services, commodities, real estate, and manufactured products. They also need to ensure that consumers have access to the product, and they may reduce the price to increase the interest in it. By completing these activities, sales promotions managers are attempting to increase product sales and profit for their organization, and they may even be able to receive part of the commission for excellent product sales. This career is expected to see a high amount of growth in the coming years, and median annual salaries are situated close to $70,000.

Market Research Analyst Job Opportunities for Marketing Management Degree Graduates

Market research analysts are responsible for collecting market information for a specific product by gathering competitor data, conducting surveys, and analyzing statistics from sales. They may develop new advertising strategies that can be successful in the marketing and sales of a new product. They may also develop opinions or ideas for new products based on interactions with the market. These individuals generally work for a marketing manager, and jobs in this area are expected to see excellent growth through 2014. In 2009, the median annual salary for a market research analyst was $61,580.

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