Marketing Research Degree Job Opportunities

Find Career and Employment Opportunities in Marketing Research

Marketing research degrees teach students to examine marketing trends to predict what people will want to buy now and in the future. Graduates of a marketing research degree program will be prepared to work as marketing managers, marketing research analysts, and survey researchers.

Marketing Research Degree Programs

Marketing research has been suggested as being one of the best careers in the United States due to its growth in salary and the potential for successful employees to advance into higher positions. Marketing research degree programs are offered at a number of colleges and universities, and students will be required to complete courses in:

  • Statistics
  • Data analysis
  • Qualitative marketing methods
  • Quantitative research methods
  • Consumer behavior

Once a student has completed a bachelor’s degree, or if they have pursued a Master of Marketing Research degree, they will be prepared to pursue a career as a marketing manager, marketing research analyst, or survey researcher.

Marketing Manager Job Opportunities for Marketing Research Degree Graduates

Marketing managers develop marketing campaigns and strategies for business or organization. They may supervise marketers to work on market research or product development strategies. Marketing manager initiate market research studies and analyze their findings. They may also use sales forecasting and strategic planning to ensure the profitability of products, services, or lines. Research, surveys, advertising campaigns, and marketing promotions are the most popular strategies used by international marketing managers. These professionals may also benefit from having an understanding of foreign languages and cultures in order to be successful at doing business abroad. According to the U.S. Bureau of Labor Statistics, the median annual salary for marketing managers in 2009 was $110,030

Survey Researcher Job Opportunities for Marketing Research Degree Graduates

A survey researcher gathers information about consumers and markets to provide to market research analysts and marketing managers. This can be done over the phone, by snail mail, or by using the internet. Some survey researchers will also work for political candidates that are running for office or for government and non-profit organizations that rely on public opinion. Survey researches collaborate with other researchers in the implementation, evaluation, and planning of surveys. They also review, record, and classify survey data in preparation for computer analysis.To obtain this type of position an individual will need at least a bachelor’s degree, and this can allow them to obtain a position in a desirable research firm. According to the U.S. Bureau of Labor Statistics, the median annual income for survey researchers in 2009 was $35,380.

Market Research Analyst Job Opportunities for Marketing Research Degree Graduates

Market research analysts are responsible for collecting market information for a specific product by gathering competitor data, conducting surveys, and analyzing statistics from sales. They may develop new advertising strategies that can be successful in the marketing and sales of a new product. They may also develop opinions or ideas for new products based on interactions with the market. These individuals generally work for a marketing manager, and jobs in this area are expected to see excellent growth through 2014. In 2009, the median annual salary for a market research analyst was $61,580.

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