Public Relations or Advertising Degree Job Opportunities

Find Career and Employment Opportunities in Public Relations or Advertising

Public relations or advertising degrees are best suited for individuals that are creative and want to work with marketing products and services. People that have obtained a degree in public relations or advertising will be prepared to pursue a career in public relations, advertising sales, or advertising management.

Public Relations or Advertising Degree Programs

A public relations or advertising degree will prepare students to utilize effective communication skills in order to sell products, influence opinions, and increase popularity to them. Coursework that a student pursuing one of these programs may complete include:

  • Media production
  • Communication arts
  • Business management
  • Marketing
  • Design concepts
  • Advertising

Many jobs are available with a bachelor’s degree, but some students may choose to pursue a graduate degree in one of the disciplines. By completing a degree program in public relations or advertising, a person will be prepared to pursue a degree in advertising management, advertising sales, or public relations.

Advertising Sales Agent Job Opportunities for Public Relations or Advertising Degree Graduates

An advertising sales agent or representative will work with advertising firms, magazines, media outlets, or newspapers. They work with marketing on billboards, direct mail, or in other forms in order to secure contracts with companies to advertise with them. Most revenue that media outlets receive come from advertising dollars, meaning that these sales are extremely important for the success of the media outlet. Advertising sales agents have significant responsibility within the organization, and they need to have high levels of communication and interpersonal skills. According to the U.S. Bureau of Labor Statistics, the median annual income for an advertising sales agent in 2009 was $43,360, and this career field is expected to have average job growth within the next several years.

Public Relations Specialist Job Opportunities for Public Relations or Advertising Degree Graduates

Public relations specialists work for organizations to ensure that their client’s needs are being met. This is especially important when doing business with companies that are located in foreign languages, as there are often language and cultural barriers that need to be addressed in order to perform successful business functions. Public relations specialists establish and maintain cooperative relationships with representatives of consumer, employee, interest, and community groups. They may also prepare organizational publications for external and internal audiences. They may represent celebrities or politicians and are responsible for distributing press releases, meeting with groups to represent their client, and scheduling appropriate appearances. The median annual salary for a public relations specialist in 2009 was over $51,000.

Advertising Manager Job Opportunities for Public Relations or Advertising Degree Graduates

Individuals that wish to pursue career as advertising managers need to have advanced marketing skills. Because many advertisements are done in print, they should have excellent writing skills that can spin their message effectively to their audience. Advertising managers are responsible for supervising the following professionals, which requires superior verbal communication skills:

  • Copywriters
  • Art directors
  • Advertising account managers
  • Advertising staff

Advertising managers initiate market research studies and analyze their findings. They may also use sales forecasting and strategic planning to ensure the profitability of products, services, or lines. They may also be referred to as media directors or account executives, and they can be employed by both large or small advertising companies and businesses. According to the U.S. Bureau of Labor Statistics, advertising managers are expected to see a stronger growth in job outlook within the next few years. In addition, they also receive a substantial salary, and the median annual salary in 2009 was $82,370.

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